Strategy & Planning:

Develop and implement WhatsApp-based bulk messaging strategies that align with broader business goals and customer engagement initiatives
Continuously monitor industry trends and WhatsApp platform updates to refine messaging strategies
Collaborate with internal teams to tailor messaging approaches for specific campaigns or customer segments

Compliance & Best Practices:

Ensure all bulk messaging campaigns comply with WhatsApp's terms of service, privacy policies, and applicable data regulations
Implement best practices for WhatsApp bulk messaging to improve engagement rates, message deliverability, and overall campaign effectiveness
Proactively address potential risks related to WhatsApp policies, ensuring campaigns are executed within legal and platform guidelines

Campaign Management & Optimization:

Manage end-to-end execution of bulk messaging campaigns, including setup, monitoring, and performance analysis
Utilize data-driven insights to optimize message content, timing, and frequency for maximum effectiveness
Track key performance metrics and report on campaign results to stakeholders, providing actionable insights for future strategies

Skills & Qualifications:

Technical Expertise:

In-depth knowledge of WhatsApp Business and its capabilities, including automation, messaging templates, and customer interaction flows
Experience working with bulk messaging tools and platforms, with a focus on WhatsApp
Familiarity with marketing automation tools such as Zapier, Google Sheets, or similar platforms

Communication & Analytical Skills:

Strong verbal and written communication skills with the ability to craft compelling messages that resonate with customers
Analytical mindset with the ability to interpret campaign data and use insights to improve future initiatives

Collaboration & Independence:

Ability to work autonomously and manage multiple projects simultaneously
Strong interpersonal skills, with the ability to collaborate with cross-functional teams and clients

Data Privacy & Compliance Awareness:

Solid understanding of data privacy regulations and how they apply to bulk messaging campaigns
Ability to ensure campaigns meet legal requirements and maintain customer trust

Messaging Solution - AGM/DGM - Payments (MMA)