Messaging Solution - AGM/DGM - Payments (MMA)

Role Responsibilities:

• Develop and implement WhatsApp-based bulk messaging strategies aligned with business goals.
• Ensure strict compliance with WhatsApp policies and data privacy regulations in all campaigns.
• Manage end-to-end bulk messaging campaigns and optimize performance through data-driven insights.
• Collaborate with internal teams and clients to tailor messaging for different segments and campaigns.

Job Requirements:

• Graduate degree required, Postgraduate preferred in Marketing or related fields.
• Strong expertise in WhatsApp Business platform, automation tools, and bulk messaging platforms.
• Excellent communication skills with the ability to create customer-focused messaging strategies.
• Solid understanding of data privacy regulations and experience ensuring compliance in campaigns.