Prepare campaign-wise presentations and set objectives based on sales targets and competitor activity
Establish benchmarks for CPRP, GRP, and Reach
Develop innovation and integration ideas in response to client briefs
Conduct post-analysis of campaigns to measure effectiveness and learning
Review weekly/monthly/quarterly media update reports (channel-wise, publication-wise) and share with the client
Cross-check campaign results with original objectives and send weekly/monthly/quarterly client reports (Performance, SOV, SOE, Media Mix)
Prepare monthly MIS reports for clients
Manage strategy scheduling and execution, coordinating closely with operations
Liaise with clients regarding plans, schedules, and performance feedback
Ensure client budgets are managed properly with no shortfall
Handle approximately 3–5 client accounts simultaneously

Bachelor's degree in Marketing (BBA/BMS) or Postgraduate in Media Communication
(Commerce, Science, or Engineering graduates may also apply)
3+ years of hands-on media planning experience
Proficient in using BARC, IRS tools and media planning software
Strong interpersonal and client management skills
Excellent analytical and statistical evaluation skills
Effective presentation and written communication abilities

Media Planner