Media Execution & Ops Assoc Analyst

Key Responsibilities

Campaign Planning & Strategy

• Partner with commercial teams to understand business objectives, priorities, and budgets.
• Forecast and manage annual and monthly campaign budgets.
• Implement best practices in performance and search campaigns across markets.
• Identify growth opportunities through keyword expansion, ad copy testing, landing page optimization, and campaign structuring.
• Maintain a 'test & learn' agenda to optimize campaigns and share insights across markets.

Campaign Execution

• Execute eCommerce performance campaigns across multiple retailer platforms and Pepsico brands.
• Conduct keyword research and develop ad copy.
• Monitor campaign performance to ensure KPIs, budgets, and deadlines are met.
• Apply learnings from one market to optimize campaigns in other markets.

Reporting & Optimization

• Track, analyze, and report campaign performance data to internal stakeholders.
• Collaborate with analytics and data science teams to identify data-driven optimization opportunities.
• Stay informed on developments in performance marketing and the competitive landscape.

Qualifications

• 3–4 years of experience in eCommerce marketing or shopper marketing.
• Strong understanding of the EU eCommerce landscape.
• Knowledge of PPC/CPC/CPM models.
• Excellent analytical, numerical, and reporting skills combined with a creative mindset.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.
• Strong communication skills in English, both written and verbal.
• Ability to navigate and influence a matrix organization across multiple countries.