Marketing Operations Specialist

Role Summary

This position may be filled by a single hybrid candidate or split into multiple specialist roles, depending on budget and scope. The goal is to support core marketing functions in execution and experimentation.

Functional Areas:

• Generative AI Marketing:
• Use generative AI tools to draft, repurpose, and personalize marketing content. Maintain prompt libraries and measure the performance of AI-generated content. Familiarity with creating GPTs and Agents to help streamline business efforts.
• Email & Lifecycle:
• Manage execution and QA of email campaigns, ensure segmentation and journey logic are correct, and report on performance metrics.
• Marketing Operations:
• Support day-to-day Marketo operations, lead routing, database hygiene, campaign logic, and analytics dashboard maintenance.
• Digital Marketing:
• Launch and optimize digital campaigns, ensure pixel and tracking infrastructure is maintained, and support basic SEO/CRO activities.