Marketing Manager, Marketing Excellence APAC

Key Responsibilities

Campaign Development and Strategic Planning

• Lead the planning and implementation of integrated marketing campaigns across multiple APAC markets.
• Ensure campaigns are aligned with regional strategy and adapted for local market nuances.
• Oversee the creation of campaign assets—emails, social content, landing pages, digital ads—with adherence to brand messaging.
• Develop content strategies rooted in data insights and market research.

Digital Marketing Execution

• Manage SEO/SEM, email, social media, and digital advertising campaigns across platforms.
• Work closely with global marketing to implement the latest tools and technologies.
• Analyze campaign performance using tools like Google Analytics and Adobe Analytics; apply insights to optimize outcomes.
• Implement A/B testing, personalization, and segmentation to enhance campaign impact.

Content Strategy and Development

• Lead the content creation process, working with internal stakeholders and external agencies.
• Ensure content is relevant, culturally adapted, and supports regional and local objectives.
• Provide guidance to local teams on content localization and brand consistency.

Local Market Support & Partner Management

• Act as a strategic liaison between regional and local market teams.
• Guide the selection of trade/media partners aligned with campaign and brand goals.
• Oversee local media planning and buying in collaboration with market teams.

Performance Monitoring & Reporting

• Track marketing KPIs and deliver regular reports highlighting performance, insights, and recommendations.
• Optimize strategies based on data and continuously improve campaign effectiveness.

Community Building & Influencer Engagement

• Oversee content tied to KOL collaborations and community engagement.
• Develop influencer marketing strategies to drive awareness and build brand credibility.
• Ensure brand consistency across all materials and engagement channels.

Cross-Functional Collaboration

• Collaborate with regional marketing, clinical, and sales teams to ensure alignment across markets.
• Maintain strong relationships with external agencies and vendors to ensure timely and high-quality execution.
• Partner with analytics and product teams for data integration and campaign tracking.

Skills, Knowledge & Expertise

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 8–10 years of experience in strategic and digital marketing, ideally in a B2B or tech-driven environment.
• Demonstrated ability to develop and execute integrated marketing campaigns across channels.
• In-depth knowledge of digital channels including SEO/SEM, paid search, social, email, and marketing automation.
• Experience with CMS, CRM (Salesforce, HubSpot), and automation tools (Marketo, Pardot).
• Strong project management and organizational skills with the ability to manage multiple stakeholders and priorities.
• Proven success guiding local markets on campaign adaptation and partner/media selection.
• Excellent communication and stakeholder management skills.

Preferred Skills

• Strategic Thinking: Ability to translate insights into effective, regionally tailored marketing strategies.
• Content Leadership: Strong capability in crafting or overseeing development of localized, high-performing content.
• Digital Savvy: Deep understanding of emerging marketing platforms and digital trends.
• Stakeholder Engagement: Demonstrated ability to guide cross-functional teams and external partners to achieve shared goals.
• Execution Excellence: Proven track record of delivering on-time, on-budget marketing programs in a complex regional setting.