Marketing Manager - Analytics

Key Responsibilities:

• Implement and manage tools like GA4, Mix panel, HubSpot, Segment.
• Analyze campaign performance and user behavior.
• Build dashboards and reports for marketing KPIs.
• Collaborate with tech and marketing teams for data integration.

Requirements:

• Strong analytical skills and experience with marketing analytics tools.
• Knowledge of SQL, Excel, and data visualization platforms.
• Understanding of attribution models and funnel analysis.

Key Skills:

• Google Analytics 4 (GA4), Mix panel, Segment
• HubSpot, Salesforce, or similar CRM platforms
• SQL and Excel for data manipulation
• Data visualization tools (Tableau, Power BI)
• UTM tracking and campaign attribution
• Funnel analysis and cohort tracking