Marketing Lead_MPS

What does the role entail

As the India and Global Marketing Lead, you will be the cornerstone of our marketing strategy, responsible for:

Defining and Owning the Brand Narrative:

1. Craft and drive a strong global brand narrative that resonates across markets, building a differentiated identity for Bosch MPS.

Championing Product-Led Growth (PLG):

1. Align marketing strategies with PLG frameworks to accelerate user acquisition, activation, and retention in B2B Mobility environment.

Strategic Pricing and Market Positioning:

1. Develop pricing strategies that reflect market dynamics while ensuring value alignment for our products and platforms.

Integrated Marketing Campaigns:

1. Lead the planning and execution of holistic campaigns, combining digital, content, and event strategies to create a seamless customer journey.

Martech and Digital Ecosystem Leadership:

1. Drive the implementation of a robust Martech stack, ensuring data-driven marketing excellence. Oversee the design and optimization of websites for intuitive user experiences.

Content and Thought Leadership:

1. Elevate Bosch MPS's market presence by creating high-impact content strategies, contributing to industry discussions, and building domain authority.

GTM Strategy and Product Launches:

1. Partner with product, sales, and regional teams to define and execute Go-to-Market plans for global and regional rollouts.

Partner Enablement and Loyalty Programs:

1. Enhance the partner ecosystem with co-marketing initiatives and loyalty strategies that drive shared growth and value.

Data-Driven Decision Making:

1. Leverage analytics and insights to measure impact, optimize marketing spends, and refine strategies for global scalability.

Team Leadership and Collaboration:

1. Build and mentor a high-performing marketing team while fostering cross-functional and cross-geography collaboration to achieve organizational goals.

Market Research and Consumer Insights:

1. Conduct in-depth market research to identify trends, competitive insights, and consumer needs, translating findings into actionable marketing strategies.

Qualifications

1. MBA in Marketing, Business Administration, or a related field from a reputed institute.

2. At least 10+ years of leadership experience in B2B marketing, including exposure to global and regional markets.

Additional Information

Supporting competencies for the role:

Brand Storytelling and Strategic Thinking:

Expertise in brand positioning, pricing, and creating compelling narratives that resonate globally.

Data Savvy and Analytical:

A mindset that blends creativity with data, enabling measurable success and continual improvement.

Market Intelligence:

A strong grasp of market research techniques to identify emerging trends, assess competition, and understand consumer behavior.

Global Mindset with Local Adaptation:

Experience in navigating cultural nuances and market dynamics to craft strategies that work globally but connect locally.

Collaborative Leadership:

A natural ability to inspire teams, foster collaboration, and align diverse stakeholders toward shared goals.

Execution Excellence:

A proven track record of translating strategic visions into impactful marketing initiatives that drive tangible business outcomes.