Marketing Intelligence Analyst

Key Responsibilities

• Conduct in-depth secondary research across target industries, accounts, and decision-makers
• Create ABM-focused mini-reports including company profiles, stakeholder maps, and business insights
• Build and manage clean lead databases using tools such as ZoomInfo, Apollo, Sales Navigator
• Support GTM teams by identifying high-potential segments, emerging trends, and competitive intelligence
• Extract data from public platforms and third-party tools to create actionable summaries
• Use Excel and Google Sheets for data cleaning, analysis, and reporting
• Assist in campaign targeting by mapping stakeholders and defining buyer personas
• Leverage AI-based data scraping and research tools for faster insights generation