Marketing Executive

Roles and Responsibilities:

Business Development & Marketing

• Identify and develop new business opportunities for Laboratory, Consultancy, and WTP/STP projects across India.
• Promote HECS's portfolio of services to industrial, corporate, and government clients.
• Prepare and present technical-commercial proposals, quotations, and marketing presentations.
• Participate in empanelments, tenders, and rate contracts with PSUs, industries, and government bodies.
• Achieve assigned monthly, quarterly, and annual revenue targets.
• Coordinate with Zonal Marketing Teams to implement uniform business strategies.

Client Engagement & Coordination

• Develop and maintain strong client relationships for repeat and referral business.
• Coordinate with operations, technical, and laboratory teams for timely service delivery.
• Manage client communication, sampling schedules, report delivery, and feedback collection.
• Maintain and update CRM database with leads, follow-ups, closures, and renewals.
• Ensure post-sales service, AMC renewals, and high customer satisfaction.

CRM, MIS & Zonal Coordination

• Manage CRM tools and lead trackers to maintain updated business pipelines.
• Generate weekly/monthly MIS reports on enquiries, conversions, and revenue.
• Collaborate with Zonal Marketing Executives for field visits, exhibitions, and campaigns.
• Report performance metrics, client status, and upcoming opportunities to the Marketing Head.

Market Intelligence & Strategy

• Monitor competitor activities, industry trends, and client demands.
• Suggest improvements in pricing, service offerings, and promotional plans.
• Support planning of digital marketing, seminars, exhibitions, and awareness programs.
• Ensure all marketing materials are brand-compliant and technically accurate.

Compliance & Knowledge

• Maintain awareness of environmental regulations (CPCB, SPCB, MoEF&CC, BIS, FSSAI).
• Educate clients on HECS's compliance-based testing and consulting advantages.
• Represent HECS at industry meetings, trade fairs, and environmental conferences.