Marketing &Branding Manager

JOB PURPOSE

The Marketing & Branding Manager will be responsible for developing, implementing, and managing the overall marketing and brand positioning strategy for the organization and its business units.

The role will drive brand visibility, digital presence, marketing campaigns, and strategic communication across both online and offline channels, supporting the Group's business development initiatives across international markets.

The role will ensure consistent brand positioning, a strong digital footprint, and effective marketing systems that contribute to lead generation, brand credibility, and business growth.

Minimum Qualifications

• Bachelor's degree in marketing, Business Administration, Communications, or related field
• MBA in Marketing or Branding preferred

Minimum Experience

• 12 + years of experience in marketing, branding, or corporate communication
• Experience in engineering, EPC, infrastructure, construction, modular building, or industrial sectors preferred
• Experience managing both digital marketing and offline marketing initiatives
• Exposure to international B2B markets will be an advantage

Job-Specific Skills

• Strategic Marketing Planning
• Brand Management & Positioning
• Digital Marketing & Online Campaign Management
• Content Development & Corporate Communication
• Marketing Analytics & Reporting
• Exhibition & Event Marketing
• Marketing Automation Tools and Platforms
• PR Strategy & Media Relations
• Press Release Writing & Distribution
• Crisis Communication & Reputation Management
• Stakeholder Communication & Spokesperson Alignment

Generic Skills

• Strong communication and presentation skills
• Strategic thinking and planning capability
• Cross-functional collaboration ability
• Project management and execution capability
• Creative thinking and problem-solving

Knowledge

• B2B marketing strategies and frameworks
• Digital marketing platforms and tools
• SEO, content marketing, and social media marketing
• Branding and corporate communication practices
• Marketing analytics and reporting tools
• PR fundamentals, media cycles, and publication ecosystems (industry + mainstream)
• Reputation management and crisis communication best practices
• Editorial standards and compliance for corporate announcements

Attitude

• Ownership mindset with high accountability
• Proactive and self-driven approach
• Strong attention to quality and brand consistency
• Continuous learning and improvement orientation
• Ability to work in a dynamic and fast-growing organization

ROLES AND RESPONSIBILITIES

1. Marketing Strategy & Planning

• Develop and execute the Group Marketing & Branding Strategy aligned with business growth objectives
• Prepare annual marketing roadmap, campaign calendar, and budgets
• Identify key markets, target industries, and positioning opportunities
• Build marketing initiatives that support sales, prequalification, and tender participation

2. Brand Management

• Build and maintain a strong and consistent brand identity across all group companies and business units
• Ensure consistent use of brand guidelines, messaging, and communication standards
• Manage corporate communication including brand story, company profile, brochures, and presentations
• Strengthen positioning as a leading modular and engineering solutions provider globally

3. Digital Marketing & Online Presence

• Manage and enhance digital presence across platforms including:
• Corporate websites
• LinkedIn
• YouTube
• Industry portals
• Lead SEO, content marketing, and digital campaigns
• Monitor website performance and improve traffic, engagement, and conversion

4. Content Development & Communication

• Develop marketing content including:
• Case studies
• Technical articles
• Client success stories
• Corporate newsletters
• Press releases
• Coordinate with engineering and project teams for technical marketing content
• Manage high-quality visual and video marketing assets

5. Sales & Business Development Support

• Support sales teams with:
• Marketing collateral
• Prequalification documentation
• Presentation materials
• Proposal branding and messaging
• Work closely with business development teams for targeted campaigns

6. Events, Exhibitions & Industry Engagement

• Plan and manage participation in:
• Industry exhibitions
• Trade events
• Conferences
• Networking platforms
• Manage exhibition branding including booth design, promotional material, and campaigns

7. Market Intelligence & Competitor Analysis

• Conduct market research and competitor benchmarking
• Track marketing trends and customer preferences
• Provide insights to leadership for strategic positioning

8. Marketing Systems & Analytics

• Implement systems for tracking:
• Marketing campaigns
• Website analytics
• Social media engagement
• Lead generation performance
• Prepare periodic performance reports for leadership

9. Public Relations (PR) & Media Management

• Develop and execute PR strategy aligned to brand positioning and business priorities
• Build relationships with media houses, industry publications, editors, and PR agencies
• Prepare press releases, media notes, leadership quotes, and corporate announcements
• Ensure consistent brand narrative and spokesperson alignment
• Drive earned media coverage in relevant industry platforms
• Manage reputation risk and crisis communication framework
• Coordinate PR coverage for events, exhibitions, and key launches

 KEY RESULT AREAS

• Develop and implement overall marketing and branding strategy aligned with business growth
• Strengthen consistent brand positioning across all platforms and entities
• Manage and enhance digital presence across websites, LinkedIn, and industry portals
• Drive content development and corporate communication (case studies, newsletters, etc.)
• Execute PR initiatives including press releases and media engagement
• Support sales teams with marketing collateral and presentations
• Plan and coordinate exhibitions and industry events
• Conduct market research and competitor analysis
• Establish marketing performance tracking systems and analytics
• Ensure periodic updates of corporate marketing assets
• Coordinate internal departments for project storytelling and branding
• Prepare periodic marketing performance reports for leadership

If you are interested please share your updated CV to [HIDDEN TEXT]