Marketing & Strategic Planning Manager

Job Description

In This Role, Your Responsibilities Will Be:

• Create and execute cohesive marketing plans spanning digital, offline, and trade channels.
• Own brand positioning, messaging, and go-to-market strategy for both new and existing products/services.
• Manage marketing budgets and ensure efficient spend with ROI tracking across campaigns.
• Partner with sales, product, and regional teams to maintain strong alignment between marketing initiatives and business objectives.
• Monitor and assess marketing campaign performance, leveraging data analytics to improve results.
• Serve as a point of coordination across marketing, sales, finance, and product teams to support integrated execution of strategic initiatives.
• Oversee and manage relationships with external agencies, consultants, and vendors.
• Lead and mentor a small team of marketing executives/analysts, if applicable.
  
  

Who You Are:

• You stay engaged with customers—building strong relationships, understanding the importance and interdependence of internal customer relationships, balancing planning with action, conducting research, and exploring innovative ways of working. You remain aligned to your goals and productive, concentrate on priorities and set stretch goals, apply systems and technology to stay on track, translate ideas into action, and drive measurable results through new initiatives.
  
  

For This Role, You Will Need:

• Bachelor's degree in Marketing, Business Administration, Economics, or a related field (MBA preferred).
• 6–10 years of experience in marketing, strategic planning, or business consulting roles, including at least 2–3 years in a managerial capacity.
• Demonstrated experience developing and executing marketing strategies that produced measurable business outcomes.
  
  

Preferred Qualifications That Set You Apart:

• Strong analytical capabilities, including experience in market research, financial modeling, and data-driven decision-making.
• Exceptional written and verbal communication skills, including the ability to clearly present complex ideas to senior leadership.
• Experience managing budgets, agency relationships, and cross-functional teams.
• Proficiency with tools such as Excel/Google Sheets, PowerPoint, and marketing analytics platforms (e.g., Google Analytics, HubSpot, or similar).
  
  

Our Culture & Commitment to You:

• At Emerson, we focus on building a workplace where every employee is valued, respected, and empowered to grow. We create an environment that supports innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our dedication to ongoing career development and maintaining an inclusive culture helps ensure you have the support needed to thrive. Through mentorship, training, and leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams working together are essential to driving growth and delivering business results.
  
  

We recognize the importance of employee wellbeing. We prioritize providing competitive benefits plans, a variety of medical insurance plans, Employee Assistance Program, employee resource groups, recognition, and much more. Our culture offers flexible time