Marketing Analytics Specialist

• Define, develop and implement the technical foundation and analytics framework for Marketing and Publishing initiatives, including stakeholder collaboration, process optimization, and data strategy alignment.
• Collaborate with cross-functional teams to define data requirements, objectives, and key performance indicators (KPIs) for user acquisition campaigns, app store or broader publishing strategies .
• Collaborate with the Marketing Operations team to create and implement data collection strategies for capturing key marketing data from sources like digital ad platforms, e-commerce, marketing automation, product, and other external platforms.
• Develop and maintain data models dashboards to organize and visualize marketing data, providing actionable insights to stakeholders.
• Conduct in-depth analysis of user acquisition campaigns, including cohort analysis, attribution modeling, and A/B testing, to identify trends, patterns, and opportunities for optimization.
• Comprehend and possess the capability to perform data modeling for predicting and analyzing Lifetime Value (LTV).
• Provide guidance, mentorship, and training to junior analysts, fostering a culture of data-driven decision-making and continuous improvement.
• Stay informed about industry trends, best practices, and emerging technologies in marketing analytics and user acquisition, incorporating new techniques and tools as appropriate.

Requirements:

• 2-3 years proven experience in marketing analytics, with a focus on customer acquisition in B2B and B2C industries.
• Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar platforms.
• High proficiency in statistical analysis (help designing A/B tests and analyze performance to assess marketing campaign effectiveness)
• High proficiency in data visualization tools like Domo, Saleforce, or Looker, demonstrating the capability to craft engaging and insightful dashboards and reports.
• Deep understanding of digital marketing channels, performance metrics, and attribution models, with a track record of optimizing user acquisition campaigns for maximum ROI.
• Excellent communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels of the organization.
• Strong project management skills and ability to manage multiple priorities and deadlines in a fast-paced environment.
• Proven experience in mentoring and guiding analysts