Marketing Analytics Engineer

• Implement and manage marketing analytics solutions using Adobe Analytics and Google Analytics

• Configure and maintain Adobe Launch and Adobe Target for tracking and personalization

• Analyze marketing performance data and generate actionable insights

• Work closely with marketing teams to optimize digital campaign performance

• Ensure accurate data tracking, tagging, and reporting across platforms

• Support implementation of analytics measurement frameworks

• Troubleshoot tracking issues and data discrepancies

• Provide consulting support for analytics strategy and execution