Manager - Social Media & Founder Brand

MoEngage is seeking a dynamic Manager - Social Media & Founder Brand to elevate our presence across digital platforms. In this dual role, you'll be instrumental in shaping both the founder's personal brand and the company's voice. If you have 3-5 years of social media management experience and a knack for creating engaging content that drives awareness and engagement, we'd love to hear from you.

SCOPE OF RESPONSIBILITIES

Founder Brand

• Develop and execute a strategic social media plan that reflects the founder's vision, voice, and professional goals.
• Create engaging and thought-provoking content for platforms like LinkedIn & Twitter (X).
• Schedule and manage posts to maintain a consistent and active social media presence.
• Identify industry trends and craft posts that position the founder as a thought leader.
• Engage with comments, messages, and tags to foster connections and boost engagement.
• Collaborate with the founder to align on tone, content themes, and key messaging.
• Analyze performance metrics and provide insights to refine strategy and optimize reach.

Company Brand

Develop and Execute Social Media Strategies for the Company Brand

• Build and execute tailored social media strategies for key platforms (LinkedIn, Instagram, Twitter, and Facebook) to drive brand awareness and strengthen customer engagement.

Platform Management and Content Distribution

• Manage posting schedules, track content performance, and ensure a consistent brand voice across platforms.
• Work with the Copywriting and Design teams to ensure high-quality, engaging, and visually appealing content is delivered across platforms.

Campaign Ideation and Execution

• Strategize, plan, and execute tactical and topical campaigns that center around brand, product launches, or core business objectives, ensuring relevance to the social-first audience.
• Collaborate with the creative team and vendors to ensure high-quality execution of campaigns and consistency in messaging and visuals.

Leverage Insights to Optimize Performance

• Analyze and report on social media performance (engagement rates, growth metrics, click-throughs, etc.) and leverage data to continuously refine strategies and content approaches.
• Stay updated on social media trends, platform updates, and audience behavior to identify ways to elevate engagement across platforms.

Drive Brand Personality and Storytelling

• Own the tone of voice on social media, ensuring it aligns with the brand's goals and resonates with the target audience.
• Translate complex ideas into concise, engaging posts that support the brand story and key business initiatives.

Plan and Manage Social Media Campaign Calendars

• Develop and maintain a content and campaign calendar for social media platforms, ensuring timely execution that aligns with key business priorities.
• Proactively plan for seasonal or moment-driven campaigns to maximize engagement opportunities.

Collaborate Across Ecosystems

• Work with regional teams, performance marketers, and other stakeholders to ensure alignment of campaigns and messaging globally.

Social Listening

• Monitor brand mentions and social conversations to assess brand sentiment and identify trends, customer feedback, or engagement opportunities.

KPIs

Founder Brand

• Reach
• Engagement Rate
• Follower Growth

Company Brand

• Quantitative KPIs: Reach, Engagement Rate, Follower Growth
• Qualitative KPIs: Brand Sentiment, Employee Advocacy, Community Engagement, Creative, Topical & Engagement-led Campaigns

QUALIFICATIONS

• 3-5 years of social media management experience.
• A combination of ad agency and client-side experience is a plus.
• SaaS experience is a bonus.
• A portfolio that takes us through your professional journey would also be a bonus.