Role Responsibilities

Commercial delivery

Develop sales and marketing plans to build consumer preference and drive volumes for achievement and growth in the territory
Conduct Outlet wise annual volume planning & phasing
Develop and monitor individual sales objectives on monthly / quarterly and annual basis.
Ensure the NSV achievement in the territory is as per budget and maintain the right brand mix.
Ensure Increase in Share of Business ( Market Share ) across segments as per plan NSV

Grow market share

Regularly conduct retail outlet audits to study market share movements and track market share.
Concentrate on strong tracks for volume growth & weak tracks to build brand image & generate growth.
Work with the team to correct market working discipline, daily targets vs achievement tracking.
Responsible for PJP adherence of the team and ensured strict adherence to working norms & practices. Report / Analysis

People and Organization

Responsible for developing the team through motivation, counselling, skills development and product knowledge development.
Establish the process of monitoring the performance of individual and team by proper reporting and communications mechanism involving sales reports, cyclical sales meetings etc. and individual growth plans.
Recognize and celebrate team and team member accomplishments.
Ensure sales and product training are provided to the team and off-roll sales personnel as required from time to time for enhancement of productivity Team Management P4G, review

Exceution & tracking

Responsible for on time and smooth execution of the activations as per marketing plan by selecting the right outlets in the territory.
Collaborate with the outlets for menu card listing/availability in line with MSL/Price laddering
Prepare reporting on the brand's performance, needs and forecasts.
Ensure proper usage of brand and promotional elements and measure effectiveness of consumer activations (ROS / M&E) in coordination with SCME
Coordinate with 3rd party agency for execution of the activations / launch at the outlet. On time/Right outlets selection/ROS/M&E

Customer management & MIS

Make regular sales calls to designated on premise accounts as per PJP & beat plan to cultivate customer relations and satisfaction with service provided.
Keep the trade informed about pricing, promotion schemes etc.
Responsible for the correct and timely submission of the claims and daily and monthly sales report
Keep a track on the competitor's activity and bulk competition deals; and report the same to line manager immediately Reports

Customer Marketing initiative's

Maintain the organization's standards and guidelines wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet
Effectively train customer staff on products and execute product tastings and product presentations through DBA - Art of blending for consumers
Execute the marketing plans at the outlets as per the guidelines of the state / regional marketing team while working within company policies, resources and budgets. QDVP Contracts to drive Market share/Visibility/Activations

Process & systems

Review customers' credit status, and collect outstanding as per the USL credit policy wherever applicable
Ensure all claims of customers are submitted in a timely manner with required documentation
Coordinate with Finance department on a weekly basis to ensure accounts remain in good standing
Ensure settlements & payments to outlets as per agreed terms Collections/Payments

Manager - Sales