Manager Paid Media

ROLES & RESPONSIBILITIES:

• Lead project execution across clients and practice teams.
• Train and build a team to deliver outstanding results.
• Understand client business and requirements.
• Plan, optimize, and implement digital ads campaign strategies for a variety of clients.
• Suggest and develop new campaigns across multiple channels.
• Perform keyword / audience / interest / behavior research and manage all the campaigns for your clients.
• Ensure the timely and successful delivery of our solutions according to clients' needs and objectives.
• Set up a list of KPIs to track for each client. Forecast and track key account metrics.
• Manage campaign budgets and optimize ROI.
• Improve upon paid advertising processes and innovate new strategies and techniques.
• Prepare and present reports on client progress so that their accounts will perform well and be different from competitors.
• Develop higher-level client communication and account strategy, including account launch strategy, long-term campaign management, and growth/scaling strategy.
• Build and sustain rapport with multiple clients.
• Track daily, weekly, and monthly KPIs to identify opportunities for improvement in performance and regularly report to management/clients.
• Develop new business with existing clients and/or identify areas of improvement to meet sales quotas.
• Recommend and implement digital projects to increase their ROI.
• Prepare reports on account status.
• Manage project tasks and keep CRM up to date.
• Prepare pitches/reports for the sales team.
• Develop forecasting reports for prospective clients and show them ROI.
• Collaborate with the sales team to reach prospective clients.

REQUIREMENTS:

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• In-depth knowledge of Google Ads platform, including campaign setup, optimization techniques, and performance analysis.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
• Excellent leadership and team management skills, with the ability to inspire, motivate, and develop team members.
• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with clients and internal stakeholders.
• Strategic thinker with a proactive approach to problem-solving and a track record of delivering results-oriented solutions.
• Detail-oriented mindset with the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
• Passion for staying updated with industry trends, advancements, and best practices in digital advertising and paid media management.
• Proven experience of at least 6 years in managing all Ads campaigns (Meta and Google Ads) and leading a team in a digital marketing agency or similar environment.

BENEFITS:

• Competitive salary package commensurate with skills and experience.
• Opportunities for professional development and training to foster continuous growth.
• Collaborative and supportive work environment that values innovation and creativity.
• Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.