PS

Manager - Lead Generation & Pre-Sales

Pss Global
Kolkata10-15 LPA Posted 9 Jul 2025
FULL TIME
process efficiency
Lead Generation
Crm

Job Description

Key Responsibilities:

Lead Generation

  • Identifying and categorizing current and new prospects through different sources for CRO/CDMO services.
  • Generating new leads and revisiting old Clients.
  • Initial interest generation and setting up meetings between prospective clients and the BD team.

Process Efficiency

  • Ensure all company leads are uploaded and updated in the CRM regularly.
  • Streamline lead tracking for improved visibility and management.
  • Maximize the effectiveness of lead generation tools and automation software.
  • Accelerate the lead-to-first-contact process for greater efficiency.

Funding/New Developments

  • Monitor biotech funding updates and key industry announcements.
  • Track joint development projects and licensing activities.
  • Gather attendee lists and identify potential leads with the BD team.
  • Jointly discussing with BD and identifying attendees as potential leads

Data & Reporting

  • Monitor and report on lead metrics, conversion rates, and performance insights while maintaining a well-organized and updated lead database for targeted campaigns.
  • Leverage insights to identify trends, optimize conversions, and drive continuous improvement.

Collaboration & Stakeholder Management

  • Work closely and collaborate with the BD, Marketing, and key internal leaders

Strategic Planning & Growth

  • Identify new markets
  • Devising, streamlining, and implementing strategies based on market trends, competitor analysis, and campaign performance.
  • Define quarterly and annual lead generation goals aligned with business objectives.

Team Performance & Development

  • Manage and motivate team members
  • Training of team members

Educational Qualifications And Experience: M.Sc. Chem + MBA with 10 years of work experience in business development function. Good understanding of CRO/CDMO business in MNCs. Ability to manage large teams.

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