Manager- BMT, Sales Force Automation

Job Summary:

The SFA Manager for Emerging Markets is responsible for implementing and optimizing sales force automation tools to improve sales operations, data-driven decision-making, and sales team efficiency. This role involves strategy execution, cross-functional collaboration, and adapting SFA solutions to meet the specific challenges and needs of emerging markets.

Key Responsibilities:

1. SFA Strategy Implementation

• Develop and implement tailored SFA tools aligned with the sales strategy for emerging markets.
• Optimize and automate sales processes and workflows.
• Lead CRM integrations and digital tool adoption for enhanced sales tracking.

2. Data Management & Reporting

• Ensure accuracy and integrity of sales data within the SFA system.
• Generate dashboards and reports to monitor sales performance.
• Leverage analytics to provide actionable insights.
• Ensure adherence to data security and compliance standards.

3. Training & Change Management

• Train sales teams on tool usage and automation best practices.
• Develop training content and conduct sessions (webinars/workshops).
• Drive user adoption and manage resistance to technological changes.

4. Process Improvement & Optimization

• Identify inefficiencies and recommend process automation improvements.
• Collaborate with cross-functional teams (IT, Finance, Marketing) for tool optimization.
• Implement AI and analytics enhancements to boost forecasting and productivity.

5. Market-Specific Customization

• Customize tools to address connectivity, infrastructure, and regulatory challenges in emerging markets.
• Tailor dashboards to reflect local sales dynamics and market trends.

6. Vendor & Stakeholder Management

• Work with technology vendors to enhance system capabilities.
• Collaborate with internal stakeholders to gather requirements.
• Coordinate with IT to ensure seamless integration and compliance.

7. Performance Monitoring & Continuous Improvement

• Monitor KPIs like tool adoption, sales conversion rates, and ROI.
• Identify and implement continuous improvement opportunities.

Skills Required:

• Technical Skills:
• CRM tools (Salesforce preferred), SFA platforms, data analytics (Excel, Power BI, Tableau), process automation, AI/ML familiarity (preferred), API/system integration knowledge.
• Functional Skills:
• Sales operations, business process mapping, KPI tracking, training & change management, regional compliance awareness.
• Soft Skills:
• Cross-functional collaboration, stakeholder communication, problem-solving, adaptability to emerging market challenges, project management.