GM

Manager - Airline Marketing (Traffic Development)

GMR Group
Hyderabad8-12 LPA Posted 12 May 2025
FULL TIME
business case development
Aviation
Focus
Spc
Iata
+5 more

Job Description

Job Purpose

  • Support the Head of Department (HoD) in developing an airline portfolio to increase Passenger (Pax) & Air Traffic Movements (ATM).
  • Prepare ASD plans, conduct market analysis, and build business cases.
  • Interact with prospective and existing airlines and other stakeholders to enhance airport connectivity and business growth.

Organisation Chart

  • Reports to Head – Airline Marketing & Route Development.

Key Accountabilities & Performance Indicators

Business Case Development & Market Analysis

  • Prepare business cases for aircraft up-gauging, new frequencies, and new airline routes.
  • Develop strategies to attract new airlines to the airport.
  • Conduct quantitative & qualitative market analysis and maintain an industry environment scan.
  • Identify prospects (routes, airlines) and manage the sales funnel to meet annual targets.
  • Track performance of ASD processes and recommend corrective actions.

Key Performance Indicators (KPIs):

  • Annual target achievements
  • Business case success rate

Stakeholder Engagement & Relationship Management

  • Interact with airlines for business development, presentations, and follow-ups.
  • Develop interline agreements, hybrid models, and hub/spoke alignment strategies.
  • Prepare and present policy papers, AOP drafts, and management review presentations.
  • Build and nurture relationships with key personnel in airlines, tourism authorities, airports, and trade organizations.

KPIs:

  • Strength of airline relationships
  • New agreements & partnerships finalized

Regulatory Coordination & Industry Engagement

  • Engage with Ministry of Civil Aviation, State Government, and regulatory bodies on Bilateral Air Services Agreements (ASA) and related policies.
  • Prepare White Papers for government bodies on aviation policy enhancements.
  • Facilitate interactions with Outbound Tour Operators, DMCs, and Foreign Tourist Boards to enhance Outbound Tourism.
  • Oversee event management for new airline launches, route inaugurations, and airline anniversaries.

KPIs:

  • Policy influence & submissions
  • Outbound tourism growth impact
  • Successful airline events conducted

External Interactions

  • TAAI, TAFI, IATO, FTCCI, NTOs, Tour Operators, Travel Agents, GSAs, Embassies, Airlines, International Airports
  • Ministry of Tourism, State Tourism Departments, and Tourism Development Corporations
  • Airline Customers: Network Planners, Schedule Managers, Sales Teams, GSAs, Travel Bodies, IATA, CAPA, UBM, Routes

Internal Interactions

  • CCO – Aero, Head Airline Marketing & Route Development, GHIAL HODs, GMR Airports Route Development Teams
  • Departments: Slot, Finance, SPG, SPC, Legal, Corporate Communications

Financial Dimensions

  • Aligned with AOP targets.

Other Dimensions

  • Team Size: 1 direct report.

Educational Qualifications

  • Commerce or Science Graduate / Engineer
  • MBA (International Business / Marketing) – Preferred

Relevant Experience

  • 8-12 years in Aviation, Tourism Business Development, Charter Development.
  • Experience with MNC Tour Operators (SOTC, Cox & Kings, Thomas Cook, etc.).
  • Established relationships with key industry personnel

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