Lifecycle Program Manager

MINIMUM QUALIFICATIONS AND REQUIREMENTS:

• Bachelor's degree or equivalent experience
• 3+ years of email marketing experience; including coding, copywriting, and development
• Proven experience using at least two of these channels: email, push notifications, SMS: familiarity with email platforms (Marketo preferred, Eloqua, Constant Contact)
• Marketo Certification highly preferred
• Excellent HTML, CSS skills and a passion for designing cutting-edge email marketing programs
• Proven ability to effectively project manage, strong strategic thinking, creative problem solving and analytical skills
• Experience in the ideation of emails, landing pages, and CTAs, designing and executing A/B tests, and drawing actionable conclusions from results
• Excellent creativity, sense of visual design, and ability to produce compelling copy, with great attention to detail
• Experience working in rapid growth environment that requires flexibility and continuous innovation
• Seasoned at aligning marketing programs to a sales cycle and how to deploy the right marketing channel, at the right time, for the right audience.
• Experience implementing and optimizing a marketing automation platform is a plus
• Excellent verbal and written communication skills and skilled negotiator

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Manage email, and direct mail channels to drive prospects and customers across lifecycle stages
• Play critical role in building strategy and email programs with our marketing automation platform; perform day-to-day email marketing activities including email campaign setup, scheduling, A/B testing, email optimization and deployment
• Drive improvements of email designs including content, look & feel, and delivery times
• Build and communicate campaign schedules on-time to key stakeholders

MINDBODY JOB DESCRIPTION

• Leverage and build closed-loop reporting, campaign forecasts and share out results and learnings to the broader groups
• Collaborate, design and deploy automated nurture programs to both customers and prospects
• Assist department with a wide variety of marketing projects, to possibly include contract submissions, permission marketing, and event support
• Work closely with the Product Marketing and Research and Insights teams to translate value propositions into effective positioning to both prospects and customers
• Partner with Content Marketing to map out content needs to each marketing campaign
• Develop relationships with cross-functional teams including Sales, Product Marketing, Partnerships, Events, and Customer Success to support process, strategy and lifecycle roadmap
• All other duties as assigned