Lead -Regional Field Marketing

Key Responsibilities:

• Global Field Marketing: Develop and execute integrated marketing plans to meet and exceed demand pipeline goals across target audiences, segments, and regions.
• Brand & Thought Leadership: Drive brand awareness and establish thought leadership across CXO communities and industries.
• Pipeline Growth: Grow pipeline momentum through programs such as industry events, webinars, digital marketing, account-based marketing (ABM), and customer advocacy initiatives.
• Sales Collaboration: Partner with sales leadership for territory planning; act as an advocate for sales to marketing and vice versa to ensure alignment.
• Cross-Functional Coordination: Collaborate with product solution marketing, content marketing, digital, creative, customer advocacy, and paid media teams to optimize the marketing mix and drive conversions.
• Campaign Communication: Communicate key campaigns and assets to internal stakeholders and 3rd parties; establish structured feedback loops to ensure successful campaign GTM.
• Analysis & Reporting: Conduct campaign analysis, review, and update quarterly and yearly goals; adjust strategies to meet pipeline targets.
• Team Leadership: Hire, mentor, and grow high-performing marketing teams; foster a meritocratic and empowering culture.
• Market Intelligence & Strategy: Utilize market data and insights to develop strategies, plans, and budget allocation; drive organizational alignment.
• Partner Marketing: Leverage partner ecosystem for co-marketing opportunities and best practices.
• Technical Expertise: Oversee campaign management and technical administration using marketing automation tools.

Qualifications:

• 6-10 years of marketing experience in a SaaS-based organization.
• Proven track record in demand generation, digital marketing, ABM, and partner marketing.
• People management experience with high-performing teams.
• Knowledge of Indian markets and relationships with key vendors, agencies, and media.
• Strong analytical, problem-solving, and data-driven decision-making skills.
• Excellent communication and stakeholder management capabilities.
• Ability to operate in a fast-paced environment and drive cross-functional collaboration.