HORECA BDE

Location: Gujrat, Hyderabad

Position: HORECA- BDE

Experience Required: 2 years

Compensation: Up to 6 LPA

Working Schedule: 6 days a week (2nd and 4th Saturday off)

Target Industries: HORECA (Hotels, Restaurants, and Cafes)

Company Overview

Industries Ltd. was founded in India in 1987, focusing on the production of dyed and blended yarns. The company is publicly traded on the Bombay Stock Exchange, India’s leading stock exchange. In response to the evolving e-commerce landscape in 2013, the organization expanded into e-retailing, offering a diverse range of products across multiple categories. Currently, the company provides over 25,000 products from more than 500 brands.

Key Responsibilities:

The Area Sales Manager (ASM) for HORECA will be tasked with formulating and implementing sales strategies aimed at boosting revenue within the HORECA sector. This role encompasses the cultivation of strong relationships with key accounts, oversight of distributor operations, and leadership of a sales team to meet designated sales objectives within the specified territory.

Primary Duties:

1. Sales Strategy & Execution:

• Formulate and execute sales plans to meet targets for the HORECA channel within the assigned area.
• Identify new business prospects, broaden the customer base, and manage current accounts.
• Track sales performance and propose enhancements to achieve objectives.

2. Relationship Management:

• Establish and sustain relationships with key decision-makers in hotels, restaurants, cafes, and catering businesses.
• Negotiate contracts, agreements, and pricing to ensure satisfaction for both clients and partners.
• Conduct regular client visits to ensure high customer satisfaction levels.

3. Team Leadership:

• Inspire, motivate, and train the sales team to maximize performance and results.
• Collaborate with team members to create effective sales presentations and pitches.

4. Market Intelligence:

• Stay updated on market trends, customer preferences, and competitive activities within the HORECA industry.
• Provide insights and feedback to the marketing and product development teams to enhance offerings and strategies.

5. Distributor Management:

• Manage distributor operations, ensuring timely delivery and product availability at client sites.
• Evaluate distributor performance to ensure compliance with company policies and targets.

6. Reporting & Analysis:

• Compile and present regular sales reports and forecasts to senior management.
• Analyze sales data to pinpoint growth opportunities and areas needing corrective measures.

Desired Skills & Competencies:

• Comprehensive knowledge of the HORECA industry, including key players, trends, and market dynamics.
• Self-driven, results-oriented mindset.
• Ability to thrive under pressure and meet stringent deadlines.
• Strong leadership and team management skills.
• Proficiency in CRM software and the MS Office suite.