Head Sales And Marketing

Key Responsibilities:

Strategic Leadership:

• Develop and execute sales & marketing strategies tailored to healthcare products and

services (e.g., hospitals, diagnostics, pharmaceuticals, medical devices, health-tech).

• Identify and pursue new business opportunities including B2B, B2C, and institutional

partnerships.

• Monitor healthcare market trends, patient needs, and competitor activities to adjust

strategies.

Sales Management:

• Lead the sales team to achieve revenue targets across hospitals, clinics, distributors,

and institutional clients.

• Build and nurture long-term relationships with doctors, hospital administrators,

government bodies, and healthcare networks.

• Drive adoption of products/services through channel management, tendering

processes, and strategic negotiations.

• Oversee key account management and ensure high customer satisfaction.

Marketing Management:

• Design and implement healthcare-specific marketing campaigns (both traditional and

digital) that comply with industry regulations.

Strengthen the organization's brand presence through medical conferences, CME

•programs, webinars, health camps, and awareness drives.

• Develop patient-focused engagement strategies to build trust and brand loyalty.

• Collaborate with medical and regulatory teams to ensure ethical promotions and

compliance with healthcare guidelines.

Team Leadership:

• Recruit, mentor, and lead high-performing sales & marketing professionals

specialized in healthcare.

• Provide training programs for product knowledge, ethical selling, and market

positioning.

• Establish a performance-driven culture with measurable KPIs.

Collaboration & Reporting:

• Work closely with product development, R&D, regulatory, and operations teams to

align strategies with healthcare compliance.

• Provide insights and regular reports to senior management on sales forecasts, market

penetration, and campaign effectiveness.