Head Paid Media

ROLES & RESPONSIBILITIES:

• Foster strong relationships with multiple clients, maintaining rapport.
• Track KPIs daily, weekly, and monthly to identify performance improvement opportunities, regularly reporting to management/clients.
• Identify new business opportunities with existing clients and suggest improvements to meet sales targets.
• Recommend and implement digital projects to enhance client ROI.
• Maintain up-to-date project tasks and CRM records.
• Prepare pitches and reports for the sales team.
• Develop forecasting reports demonstrating ROI for prospective clients.
• Collaborate with the sales team to reach prospective clients effectively.
• Lead, mentor, and inspire a team of digital advertising specialists.
• Foster a collaborative and high-performance work culture within the team.
• Provide guidance and support to ensure the team achieves exceptional results.
• Develop and execute strategic plans for paid media campaigns across digital platforms.
• Oversee the planning, optimization, and implementation of digital advertising campaigns for diverse clients.
• Continuously explore and suggest innovative campaign ideas across multiple channels.
• Understand clients' business goals and requirements thoroughly.
• Act as the primary point of contact for key clients, ensuring their needs are met effectively.
• Conduct thorough research on keywords, audiences, and market trends to inform campaign strategies.
• Monitor campaign performance closely, analyze data, and optimize strategies to maximize ROI.
• Set and track key performance indicators (KPIs) for each client, ensuring continuous improvement.
• Stay updated with industry trends, advancements, and best practices in digital advertising.
• Innovate new strategies, techniques, and processes to enhance the effectiveness of paid media campaigns.
• Collaborate with internal teams to improve workflows and optimize paid advertising processes.
• Present campaign strategies and performance reports to clients, fostering trust and long-term partnerships.

REQUIREMENTS:

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• In-depth knowledge of Google Ads platform, including campaign setup, optimization techniques, and performance analysis.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
• Excellent leadership and team management skills, with the ability to inspire, motivate, and develop team members.
• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with clients and internal stakeholders.
• Strategic thinker with a proactive approach to problem-solving and a track record of delivering results-oriented solutions.
• Detail-oriented mindset with the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
• Passion for staying updated with industry trends, advancements, and best practices in digital advertising and paid media management.
• Proven experience of at least 6 years in managing all Ads campaigns (Meta and Google Ads) and leading a team in a digital marketing agency or similar environment.

BENEFITS:

• Competitive salary package commensurate with skills and experience.
• Opportunities for professional development and training to foster continuous growth.
• Collaborative and supportive work environment that values innovation and creativity.
• Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.