Head Of Marketing

• Own Execute Demand Generation Strategies: Design and implement high-impact, multi-channel demand generation campaigns that drive pipeline growth and accelerate sales.
• Leverage Martech Data-Driven Insights: Work with cutting-edge marketing automation, CRM, and analytics tools to optimize campaign performance and maximize ROI.
• Cross-Functional Impact: Partner closely with sales, inside sales, creative teams, and other stakeholders to align marketing with revenue goals.
• ABM Targeted Engagement: Execute account-based marketing (ABM) strategies to attract and nurture high-value prospects through personalized content and engagement.
• Multi-Channel Execution: Effectively expand and manage demand generation programs across search, social media, content marketing, webinars, video, and website optimization.
• Optimize Revenue Reduce Leakage: Implement best practices to maximize marketing efficiency and ensure marketing-qualified leads (MQLs) seamlessly transition into sales-qualified leads (SQLs).
• Market Intelligence Positioning: Own competitive research, buyer insights, and value proposition messaging to position NetCom Learning as a market leader among decision-makers in B2B and B2G segments.
• Sales Enablement Collaboration: Ensure the sales team is equipped with the right messaging, sales collateral, and lead insights to drive conversions and close deals.
• Process Performance Management: Oversee marketing automation processes, CRM integrations, and reporting dashboards to track lead flow, campaign effectiveness, and ROI.
• Optimization Analytics: Track key performance metrics, analyze campaign effectiveness, and continuously optimize strategies using Google Analytics, SEO tools, and marketing automation platforms.
• Team Leadership Development: Manage and mentor a team of 10-12 marketing professionals while fostering a culture of innovation, accountability, and performance excellence.

Who Are We Looking For

• 8+ years of experience in demand generation, digital marketing, or B2B marketing roles
• Expertise in omni-channel marketing, including search, social, content, and email marketing
• Strong understanding of marketing automation, CRM systems, and lead scoring methodologies
• Analytical mindset with a deep understanding of campaign measurement and performance optimization
• Experience in ABM, inbound marketing, and sales enablement strategies
• Strong leadership, project management, and cross-functional collaboration skills
• Experience in the training or education industry is a plus

You ll fit in by

• Thinking like an owner
• Communicating with honesty, candor, and respect
• Being resourceful and creative
• Acting with empathy

You ll love it because

• You will create and share meaningful, solution based tools
• You will have autonomy and growth opportunities
• You will collaborate with other brilliant minds

Role: Marketing Manager

Industry Type: IT Services & Consulting

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Marketing

Education

UG: Any Graduate

PG: Any Postgraduate