Group Marketing & Branding Manager

JOB PURPOSE:

The Marketing Branding Manager will be responsible for developing, implementing, and managing the

overall marketing and brand positioning strategy and its business units. The role will

drive brand visibility, digital presence, marketing campaigns, and strategic communication across both

online and offline channels, supporting the Group's business development initiatives across international

markets. The role will ensure consistent brand positioning, strong digital footprint, and effective marketing

systems that contribute to lead generation, brand credibility, and business growth.

3. COMPETENCY

Minimum Qualifications:

 Bachelor's degree in marketing, Business Administration, Communications, or related field

 MBA in Marketing or Branding preferred

Minimum Experience:

 12-15 years of experience in marketing, branding, or corporate communication

 Experience in engineering, EPC, infrastructure, construction, modular building, or industrial sectors

preferred

 Experience managing both digital marketing and offline marketing initiatives

 Exposure to international B2B markets will be an advantage

Job-Specific Skills:

 Strategic Marketing Planning

 Brand Management & Positioning

 Digital Marketing & Online Campaign Management

 Content Development & Corporate Communication

 Marketing Analytics & Reporting

 Exhibition & Event Marketing

 Marketing Automation Tools and Platforms

 PR Strategy & Media Relations

 Press Release Writing & Distribution

 Crisis Communication & Reputation Management

 Stakeholder Communication & Spokesperson Alignment

Generic Skills:

 Strong communication and presentation skills

 Strategic thinking and planning capability

 Cross-functional collaboration ability

 Project management and execution capability

 Creative thinking and problem-solving

Knowledge:

 B2B marketing strategies and frameworks

 Digital marketing platforms and tools

 SEO, content marketing, and social media marketing

 Branding and corporate communication practices

 Marketing analytics and reporting tools

 PR fundamentals, media cycles, and publication ecosystems (industry + mainstream)

 Reputation management and crisis communication best practices

 Editorial standards and compliance for corporate announcements

Attitude:

 Ownership mindset with high accountability

 Proactive and self-driven approach

 Strong attention to quality and brand consistency

 Continuous learning and improvement orientation

 Ability to work in a dynamic and fast-growing organization

4. Roles and Responsibilities (DETAILED):

1. Marketing Strategy & Planning

 Develop and execute the Group Marketing & Branding Strategy aligned with business

growth objectives.

 Prepare annual marketing roadmap, campaign calendar, and budgets.

 Identify key markets, target industries, and positioning opportunities for Technomak Group.

 Build marketing initiatives that support sales, prequalification, and tender participation.

2. Brand Management

 Build and maintain a strong and consistent brand identity across all group companies and

business units.

 Ensure consistent use of brand guidelines, messaging, and communication standards.

 Manage corporate communication including brand story, company profile, brochures, and

presentations.

 Strengthen Technomak's positioning as a leading modular and engineering solutions

provider globally.

3. Digital Marketing & Online Presence

 Manage and enhance the digital presence of Technomak Group across platforms including:

o Corporate websites

o LinkedIn

o YouTube

o Industry portals

 Lead SEO, content marketing, and digital campaigns to increase brand visibility.

 Monitor website performance and improve traffic, engagement, and conversion.

4. Content Development & Communication

 Develop marketing content including:

o Case studies

o Technical articles

o Client success stories

o Corporate newsletters

o Press releases

 Coordinate with engineering and project teams to create technical marketing material.

 Manage the creation of high-quality visual and video marketing assets.

5. Sales & Business Development Support

 Support sales teams with:

o Marketing collateral

o Prequalification documentation

o Presentation materials

o Proposal branding and messaging

 Work closely with business development teams to create targeted marketing campaigns for

key sectors.

6. Events, Exhibitions & Industry Engagement

 Plan and manage participation in:

o Industry exhibitions

o Trade events

o Conferences

o Networking platforms

 Manage branding for exhibitions including booth design, promotional material, and

communication campaigns.

7. Market Intelligence & Competitor Analysis

 Conduct periodic market research and competitor benchmarking.

 Track marketing trends, industry developments, and customer preferences.

 Provide insights to leadership for market positioning and strategy decisions.

8. Marketing Systems & Analytics

 Implement systems for tracking:

o Marketing campaigns

o Website analytics

o Social media engagement

o Lead generation performance

 Prepare periodic marketing performance reports for leadership.

9. Public Relations (PR) & Media Management

 Develop and execute the PR strategy for Technomak Group aligned to brand positioning and

business priorities.

 Build and maintain relationships with media houses, industry publications, editors, and PR

agencies (India/UAE/GCC as relevant).

 Prepare and publish press releases, media notes, leadership quotes, and corporate

announcements (new projects, awards, milestones, expansions, partnerships, CSR,

innovations).

 Ensure consistent brand narrative and spokesperson messaging for leadership (CEO/VPs).

 Drive earned media coverage in relevant industry platforms (EPC, modular building, O&G,

datacenters, infrastructure, sustainability).

 Manage reputation risk: coordinate responses for negative publicity, client escalations, or

market rumors in alignment with leadership approvals.

 Manage crisis communication framework (templates, approval matrix, response protocol).

 Coordinate PR coverage for events/exhibitions, project deliveries, and key launches.

5. KEY RESULT AREAS

 Develop and implement the overall marketing and branding strategy for Technomak Group

aligned with business growth objectives.

 Strengthen and maintain consistent brand positioning across all group companies,

platforms, and marketing materials.

 Manage and enhance the digital presence of Technomak Group including website,

LinkedIn, industry portals, and other relevant platforms.

 Drive content development and corporate communication including case studies, project

highlights, newsletters, and marketing collateral.

 Develop and execute public relations (PR) initiatives, including press releases, media

engagement, and industry publication visibility.

 Support sales and business development teams through high-quality marketing collateral,

presentations, and prequalification documentation.

 Plan and coordinate participation in exhibitions, conferences, and industry events to

enhance brand visibility.

 Conduct market research and competitor analysis to support strategic positioning and

marketing initiatives.

 Establish systems to track marketing performance metrics, digital analytics, and

campaign effectiveness.

 Ensure development and periodic update of corporate marketing assets such as company

profiles, brochures, and promotional videos.

 Coordinate with internal departments to capture project achievements and technical

capabilities for marketing and branding purposes.

 Prepare periodic marketing performance reports and insights for management review and

strategic decision-making.

If you are interested Please share your updated CV to [HIDDEN TEXT]