Games Marketing Manager, Google Play Games, Go-To-Market

Responsibilities

• Work across global teams to build marketing initiatives to support high priority game moments. Drive thought leadership on program opportunities, including game selection, moment amplification, marketing toolkit opportunities, and influencing stakeholders to gain cross-functional alignment and prioritization.
• Collaborate with Business Development, Marketing, game developers to bring games to market, running co-promotions across the games title lifecycle that drive user engagement, revenue, and partner satisfaction. Become an expert in the mobile gaming space to drive positive outcomes for game developers.
• Lead analyses and studies to identify opportunities about program performance, user behavior, and competitor landscape, in order to inform business and promotional decisions. Innovate on growth best practices, partner across product areas, optimize operations to continually expand the impact of our GTM efforts on developer success.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, digital marketing, digital merchandising).
• Experience in managing cross-functional or cross-team projects.

Preferred qualifications:

• Experience developing co-marketing strategies and campaigns globally.
• Knowledge of gaming, the ecosystem, and emerging technologies.
• Ability to identify product requirements and process improvements.
• Ability to derive actionable insights from data and research with strong problem-solving skills.
• Excellent communication skills with a collaborative approach.