Executive Paid Media (Google)

• Set up a list of KPIs to track for each client.
• Forecast and track key account metrics.
• Develop strategic plans for Google Ads campaigns, defining objectives, target audience, budget allocation, and timelines.
• Execute end-to-end campaign setup, including keyword research, ad copy creation, bid management, and targeting options.
• Continuously optimize campaigns to enhance performance and maximize ROI.
• Conduct comprehensive keyword research to identify relevant targeting opportunities.
• Effectively manage campaign budgets to ensure optimal resource allocation and goal achievement.
• Monitor spending and adjust budgets as necessary to maximize ROI.
• Test different ad creatives, targeting options, and bidding strategies to identify areas for improvement.

REQUIREMENTS:

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven track record of 6 months to 3 years in driving successful PPC and paid search campaigns.
• Strong working knowledge of Google Adwords and all paid search platforms.
• Google Adwords certification is preferable.
• Passion for PPC and digital marketing in general.
• Effective communication and reporting skills.
• Strong numerical and analytical skills.
• Good working knowledge of Google Analytics.

BENEFITS:

• Competitive salary package commensurate with skills and experience.
• Opportunities for professional development and training to foster continuous growth.
• Collaborative and supportive work environment that values innovation and creativity.
• Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.