Exceutive/Sr. Executive (Marketing)

Key Result areas:

• ATL & BTL Marketing: Develop and execute Above-The-Line (ATL)

and Below-The-Line (BTL) marketing strategies to enhance brand

visibility and engagement.

• Vendor Management: Identify, negotiate, and manage relationships

with vendors to ensure timely and cost-effective delivery of marketing

materials and services.

• Brand Partnerships: Establish and maintain strategic brand

partnerships to amplify marketing efforts and reach new audiences.

• Marketing Strategies: Create and implement comprehensive

marketing strategies that align with business objectives and drive

growth.

• Planning and Execution: Plan, coordinate, and execute marketing

campaigns and initiatives, ensuring seamless delivery and maximum

impact.

• Corporate Events Execution: Organize and manage corporate

events, including product launches, trade shows, and promotional

activities.

• Lead Generation Campaigns: Design and implement lead generation

campaigns to attract and convert potential customers.

• Society Activities: Plan and execute Resident Welfare Association

(RWA) activities to engage with local communities and promote

brand awareness.

• Data Validation Skills: Ensure accuracy and integrity of marketing

data through meticulous data validation processes.

• Budget Planning vs Spends: Develop and manage marketing

budgets, ensuring optimal allocation of resources and tracking

expenditures against planned budgets.

• Understanding on ROI: Analyze and report on the return on

investment (ROI) of marketing campaigns to assess their

effectiveness and make data-driven decisions.

• Competition Analysis: Conduct thorough competition analysis to

identify market trends, opportunities, and threats.

• Survey and Insights: Conduct surveys to gather customer insights

and feedback.

• Bachelor's degree in Marketing, Business, or a related field.

• Proven experience in offline BTL marketing and event management.

• Strong analytical skills and proficiency in data analysis tools.

• Excellent negotiation and communication skills.

• Ability to work independently and as part of a team.

• Creative thinker with a passion for innovation and continuous

improvement.

Qualifications:

Minimum 4 - 5 years of experience with marketing campaign execution and

lead generation experience.

• Bachelor's degree in Marketing, Business, or a related field.

• Proven experience in offline BTL marketing and event management.

• Strong analytical skills and proficiency in data analysis tools.

• Excellent negotiation and communication skills.

• Ability to work independently and as part of a team.

• Creative thinker with a passion for innovation and continuous

improvement.