Events Head College Connect & Strategic Event Marketing

Key Responsibilities:

Strategize and Execute Events:

• Lead planning and execution of offline and online events, including hackathons, college connect programs, and product-led marketing campaigns.
• Develop and manage event calendars aligned with business goals.

B2B & B2C Engagement:

• Build and nurture relationships with college institutions, student communities, and corporate partners.
• Design events that cater to both student audiences (B2C) and business stakeholders (B2B).

Vendor & Host Management:

• Identify, onboard, and manage event vendors, hosts, and logistics partners.
• Ensure high-quality execution and adherence to brand standards.

Marketing & Promotion:

• Collaborate with the online marketing team to promote events across digital channels.
• Drive user acquisition through targeted campaigns and event-based funnels.

Innovation & Product-Led Strategy:

• Integrate product features and launches into event formats to enhance engagement.
• Leverage data and feedback to optimize event performance and ROI.

Budgeting & Reporting:

• Own event budgets, negotiate contracts, and ensure cost-effective execution.
• Track KPIs and prepare post-event reports for stakeholders.

Qualifications:

• 5+ years of experience in event management, preferably in tech, education, or startup ecosystems.
• Proven track record in hosting large-scale events, hackathons, and college outreach programs.
• Strong understanding of online marketing, user acquisition, and product-led growth strategies.
• Excellent communication, negotiation, and leadership skills.
• Ability to thrive in a fast-paced, cross-functional environment.

Preferred Skills:

• Experience with event tech platforms and CRM tools.
• Familiarity with student engagement strategies and campus ambassador programs.
• Creative mindset with a passion for building memorable experiences.