Digital Marketing Manager

• Works closely with the Digital head / Sales team to develop digital marketing strategy aligned to our marketing objectives by studying market insights, competition data and identifying future trends.
• Primary deliverable is Lead Generation.
• Develop, execute, monitor and optimize various Link Building Strategies and improve keyword search rankings on various search engines.
• Measure and report performance of overall digital marketing campaigns against goals (ROI and KPIs) - weekly, monthly, quarterly.
• Regularly monitor, optimize, generate leads via various Paid Ads marketing using Google Ads, LinkedIn Ads, Bing Ads, etc..
• Build effective Guest Posting, Content Marketing, Influencer marketing, etc. strategies.
• Define, monitor, execute, optimize various Content Marketing plans.
• Plan, build, execute, monitor and optimize the brand presence on various social media channels like LinkedIn, Twitter, Facebook etc.
• Manage all our digital marketing channels.
• Collaborate with designers to create a great online experience.
• Expand our content library to include other formats including video, infographics, webinars, podcasts, calculators, and tools.
• Improve conversion rate from search results to website visitors.

Who Should Apply

• You have a minimum 8+ years of Digital Marketing experience in IT / Software Development Services industry for US and/or European market for a software company.
• You have completed Masters in Marketing, preferably MBA in Marketing.
• You have excellent written and verbal communication skills in English.
• You have extensive experience in lead generation for Software Development Services.
• You have a good understanding of various software development services and programming languages like Java, Dot Net, Mobile, Python, etc..
• You have extensive experience in understanding all the metrics and understanding various report parameters in Google Analytics, Google Search Console, etc.
• You have strong foundational SEO understanding: On page, Off page, blog strategy, keyword research, content creation, content optimization, etc.
• You have strong knowledge of various ranking factors and search engine algorithms.
• You have experience in building, monitoring, optimizing, etc. various Ad campaigns in Google Ads, LinkedIn Ads.
• You are willing to go extra-mile and hustle to achieve marketing goals.
• You have excellent attention-to-detail ability and presentation skills.
• You do not have any timing constraints.