Digital Marketing Executive

Job description

Role: Digital Marketing Executive

Location: Hyderabad

About the Role

We are looking for a Digital Marketing Executive with hands-on experience in political leader and party promotions, election campaigns, and political ad strategies.

The ideal candidate will be responsible for driving digital outreach and online reputation management for the political leader/party.

Key Responsibilities

• Develop and execute political digital marketing strategies across social media, search engines, and programmatic advertising.
• Manage paid ad campaigns on platforms like Facebook, Google, YouTube, Instagram, and Twitter/X, ensuring high engagement and targeted reach.
• Design and implement branding strategies to enhance the online presence of political leaders and parties.
• Create compelling content, slogans, campaign videos, social media posts, and email marketing materials aligned with the campaigns goals.
• Oversee SEO and online reputation management (ORM) to maintain a positive digital footprint.
• Track and analyse campaign performance using Google Analytics, Facebook Business Suite, and voter sentiment analysis tools.
• Conduct real-time digital war-room operations, including crisis management, rapid-response messaging, and trend analysis.
• Coordinate with graphic designers and video editors to craft high-impact campaign materials.
• Leverage data analytics and AI-driven insights to identify voter demographics and optimize outreach efforts.
• Stay updated on election policies, political advertising regulations, and competitor campaign strategies.