Digital Marketing Analyst

Key Responsibilities:

Strategy & Execution:

• Develop and implement integrated digital marketing campaigns tailored for the US market
• Plan and execute paid campaigns across channels such as Google Ads, Facebook, Instagram, and LinkedIn
• Drive performance marketing initiatives including PPC, SEM, display, and remarketing

Content & Communication:

• Collaborate with content teams to create compelling marketing assets and landing pages
• Ensure all messaging is aligned with brand voice and resonates with the US audience

SEO & Website Optimization:

• Implement SEO best practices to improve organic visibility
• Analyze user behavior and optimize website conversion rates

Analytics & Reporting:

• Monitor campaign performance using analytics tools (Google Analytics, Meta Insights, etc.)
• Generate regular reports and provide insights to improve future campaign performance

Market Understanding:

• Stay up to date with digital trends, platforms, and cultural nuances in the US market
• Conduct competitor and market analysis to refine strategies

Requirements:

• 2–4 years of proven experience in digital marketing with a strong focus on the US market
• Demonstrated success in running data-driven campaigns across various digital channels
• Strong understanding of paid advertising, SEO, content marketing, and performance metrics
• Proficiency in tools like Google Ads, Meta Business Suite, Google Analytics, and marketing automation platforms
• Excellent written and verbal communication skills
• Ability to work independently and collaboratively in a fast-paced environment