Data and Insights Content Lead, Think with Google

Responsibilities

• Develop a steady flow of data-driven content ideas on the latest developments at the intersection of marketing, advertising, and AI.
• Deliver long and short-form content, including data visualizations and own development of content end-to-end from ideation, writing drafts, to editing.
• Partner with internal expert teams to ensure Google stories are strategic, accurate, and inspiring.
• Identify and heavily leverage external data sources to identify trends and insights for use in publication and conduct independent analysis for use in articles/content.
• Analyze performance of content and apply that analysis to optimize content development.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience
• 6 years of experience in marketing fields or in a quantitative or analytical field (e.g., consulting, research, data journalism, product marketing)

Preferred qualifications:

• 12 years of professional experience in a quantitative/analytical field (e.g., consulting, research, data journalism, product marketing)
• Experience with data visualization and using AI to create high quality, insightful content
• Experience in independently identifying and leveraging credible data sources and working in a research team at a strategy consulting firm or a business publication
• Knowledge of the digital advertising landscape and advertiser needs
• Ability to produce high quality, forward-looking content independently and at pace