Content Writer

Required Skills & Qualifications

• Minimum 5 years of hands-on experience in social media management for consumer brands.
• Strong storytelling, copywriting and conceptualizing skills.
• Proficiency with tools like Meta Business Suite, Hootsuite, Sprout Social, Google Analytics, and Canva/Figma tools.
• Deep understanding of platform algorithms and content best practices.
• Team player with excellent communication and collaboration skills.
• Ability to work in a fast-paced, deadline-driven environment.
• Strong analytical mindset with experience in data-driven decision-making.

Key Responsibilities:

Strategy & Planning:

• Develop and execute social media strategies aligned with brand goals, campaigns, and business objectives.
• Plan, execute, and manage the social media calendar based on monthly themes, special days, and celebrations, ensuring consistent and timely delivery of content.
• Identify audience segments, trends and opportunities to grow organic reach.

Content Creation & Management:

• Conceptualize mb-stopping, platform-specific content (static, video, reels, stories, long-form, blogs).
• Collaborate with designers, writers, and video teams to bring ideas to life.
• Oversee daily posting, community interactions and real-time engagement.

Brand Building & Community Management:

• Build a strong, consistent, and relatable brand voice across all social platforms.
• Monitor conversions, respond to queries, and manage online reputation in line with brand guidelines.
• Engage with relevant communities, partners, influencers, and online groups.
• Influencer pool management

Analytics & Performance Tracking:

• Track KPIs such as engagement, reach, follower growth, clicks, sentiment and conversions.
• Analyse performance data to optimize content and campaign effectiveness.

Campaign & Collaboration Management:

• Lead end-to-end social media campaigns from concept to execution.
• Manage collaborations with influencers, creators, and brand partners.

Platform Expertise:

• Stay up on algorithm changes, trending formats, new features, and best practices.
• Experiment with new ideas, formats and content types to keep the brand ahead of the curve.

Social Media Governance:

• Ensure brand consistency and adherence to guidelines across platforms.
• Manage social media crisis situations with sensitivity and timely response.