Content Writer

• A highly flexible and adaptable character that embraces challenges and does not work as per the clock.
• Interest in F&B/hospitality, home services, career-job, finance, education, auto-tech, travel-tourism, grocery/FMCG & entertainment, and other such domains.
• A track record of fast paced, high-quality execution of strategy, ability to work with tight deadlines & in fast-growing digital companies.
• Proven ability to generate large volumes of content keeping SEO guidelines intact.
• Grammatically sound and interested in learning and adapting to different styles of writing.
• Has inroads within the media and e-com industry.
• Thrives in high-speed execution environments, able to make quick Plan B without impacting desired outcomes.
• Strong communication skills, in both persuasion &presentation Impeccable English writing & speaking skills.
• E-commerce/digital publishing exp is a plus.

Values we cherish

• Accountable- You take ownership of your work, can work with minimum supervision and honour deadlines.
• Adaptable- You can work in an unstructured environment. As a matter of fact, you embrace uncertainty and see it as an opportunity to learn and grow
• Learner for life- You are a quick learner, are excited about solving new or previously unsolvable problems, and believe in constantly upgrading your skills.
• Team Player- You enjoy working with people and gel well with cross-functional teams.

Roles & Responsibilities:

• Researching, writing, proofreading accurate & interesting copies across all types of content writing verticals.
• Updating SEO copies and trends/news-worthy stories for user growth as per the monthly & quarterly content plans.
• Scouting ideas and brainstorming sessions with the desk & team at large.
• Production (uploading + go-live) with daily content units as per the desk structure allocated by the Head of content or/and Desk Head.
• Developing content structures and programming with a view to have competitive advantage across each genre and vertical.
• Implementation of accurate & authentic copies free from plagiarism with internal/external experts.
• Negotiating on the company s behalf with all key vendors and suppliers necessary for Image subscription, news/video agencies, etc.
• Tracking SEO growth by culling out data from the tools used internally and analysing it, followed by sensible data-backed decisions to tweak the stream of content production wherever needed.
• Regular liasoning with the Marketing & Product teams for quick action and measuring story impact via Organic, Social and referral traffic.
• Liasoning closely with the Video/social/SEO teams for audio-visual production of content (internal and outsourced, both), if required.
• Staying in touch with the centralised and local Product teams for issue resolution on the site w.r.t. to UI/UX, page layouts, tool performance, new releases, CMS concerns etc.
• Train the interns/trainee writers to follow in-house stylesheet and industry best-practices as per company policies & the laid-out content strategy.