Content Strategist, Multimodal Content, gTech Ad Customer Support

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in content production/management, service operations, or program management, or similar.
• Experience in managing rich media content production pipelines.

Preferred qualifications:

• Master's degree or MBA.
• Experience with content management systems and AI-assisted content creation.
• Experience working with global teams and partners.
• Knowledge of Google Ads and related ads products.
• Ability to manage multiple complex assignments simultaneously and work with geographically dispersed, cross-functional teams.
• Ability to drive projects to completion on deadline with limited guidance, with attention to detail.

Responsibilities:

• Plan requirements with internal customers and drive the strategic creation and integration of diverse multimodal content assets (e.g., video, interactive elements, audio, AI-generated content, voice prompts, etc.) throughout the entire project lifecycle.
• Manage complex project schedules, proactively identify risks and opportunities, especially around new technologies, and clearly communicate goals, timelines, and AI/multimodal strategies to stakeholders.
• Collaborate closely with content strategists, content project leads, global product leads, product managers, engineering, and operations teams to deliver impactful multimodal content for Google Ads launches and ongoing support needs.
• Explore and pilot the use of AI for content personalization, dynamic adaptation, performance analysis, and optimizing voice-based help interaction.
• Engage and guide extended delivery teams, including vendors and global partners, overseeing specific production workflows (e.g., video editing, audio mixing) to maintain quality standards and meet deadlines.