Campaign Management - Executive Manager - Offline Merchants

Role Responsibilities:

1. Configure and implement planned campaigns to ensure timely go-live as per marketing calendar.
2. Collaborate with design and marketing teams to create engaging content to optimize CTR and conversions.
3. Design and execute A/B testing to optimize conversion across the user funnel.
4. Analyze and report on campaign performance metrics using marketing analytics tools.

Job Requirements:

1. 3-5 years of experience with marketing and web analytics tools like CleverTap, MoEngage, Mixpanel, or similar.
2. Bachelor's degree and 2-4 years of experience in a digital marketing or similar role.
3. Proven experience in executing large-scale digital campaigns across in-app and other marketing channels.
4. Strong communication and interpersonal skills to collaborate with cross-functional teams.