Campaign Planning and Requirements Gathering:

Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)
Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation
Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively

SFMC Configuration and Development:

Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution
Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization
Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications

Campaign Execution and Management:

Set up and execute email, SMS, direct mail, social/paid and other marketing broadcast or journey-based campaigns using SFMC tools
Create Cloud pages within SFMC tool as per brief provided
Ensure accurate targeting and segmentation of campaign audiences
Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders
Conduct A/B testing and optimization to improve campaign effectiveness and customer experience
Troubleshoot and resolve any technical issues related to campaign execution

Work Orchestration and Data hygiene:

Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders
Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process documents to carry out all required tasks
Complete all required reports so that accurate numbers are reported to both client and leadership

Must Have Skills:

Salesforce Marketing Cloud Expertise: In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC
Campaign Management: Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations
Best Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing
Problem Solving: Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to SFMC and campaign execution
Collaboration: Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders
Attention to Detail: A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment

Campaign Management Associate Manager