Business Manager – International Market

Mantras2success Consultants is seeking a sharp, business-savvy, and execution-oriented Business Manager to lead and scale our client's International Market operations, with a specific focus on the USA and Middle East. The ideal candidate will have hands-on experience managing eCommerce businesses (D2C & marketplaces) in the beauty/personal care category, coupled with a deep understanding of consumer behavior, the digital ecosystem, and brand building.

Key Responsibilities

Business Ownership:

• Own the P&L for the USA/Middle East market, encompassing revenue, margins, and growth targets.
• Develop and execute the go-to-market strategy specifically tailored for the respective consumer demographics.

eCommerce & Marketplace Management:

• Manage and grow D2C channels (Shopify/Brand Website), online marketplaces, and overall GTM for respective geographies.
• Ensure seamless cataloging, pricing, listing optimization, and SEO performance.

Marketing & Growth:

• Partner with performance marketing teams to plan and execute impactful campaigns on Meta, Google, TikTok, etc.
• Drive influencer and affiliate collaborations specifically targeted at respective demographics.
• Leverage CRM, retargeting, and loyalty programs to significantly improve repeat purchases.

Cross-functional Collaboration:

• Work closely with Product, Operations, Design, and Customer Service teams to localize offerings and enhance the customer experience.
• Coordinate with logistics & 3PL partners for smooth international fulfillment.

Consumer Insights & Trends:

• Monitor the competitive landscape, consumer preferences, and category trends.
• Utilize data and insights to improve product-market fit and campaign effectiveness.

Compliance & Regulatory:

• Ensure product, packaging, and marketing claims fully comply with FDA & US regulatory standards.
• Work with legal consultants for trademark/IP/labeling guidelines.
• Experienced in launching new brands across international markets, including the USA and Middle East.
• Proficient in end-to-end brand rollout—from market research and positioning to sourcing, procurement, and execution.
• Strong cross-functional collaboration with supply chain, marketing, and vendor partners to ensure timely go-to-market delivery.
• Adept at navigating regional compliance and operational challenges to establish an impactful brand presence.

Must-Have Skills & Experience

• 5-8 years of experience in managing international D2C businesses, with 2-3+ years focused on the USA market.
• Experience in color cosmetics, skincare, or personal care categories is essential.
• Strong analytical and commercial acumen with a growth mindset.
• Proficiency in eCommerce tools (Shopify, Amazon Seller Central, GA4, Klaviyo, etc.).
• Understanding of cross-border logistics, customs, and local fulfillment models.
• Ability to think both strategically and execute hands-on.

Nice-to-Have

• Exposure to brand collaborations or partnerships with U.S.-based influencers or retailers.
• Experience with subscription or bundle-based D2C models.
• Knowledge of U.S. beauty regulations and compliance standards.