Business Analyst

• Analyze marketing campaigns (email, social, digital, SEO, paid ads) to assess effectiveness and recommend optimizations.
• Create dashboards and reports to track KPIs such as lead conversion, CAC, CLV, and ROI.
• Conduct customer segmentation, cohort analysis, and predictive modeling to support targeted marketing strategies.
• Collaborate with stakeholders to define business goals, requirements, and data needs.
• Provide insights into customer behavior, market trends, and competitive positioning.
• Perform A/B testing and multivariate testing to optimize campaigns.
• Use data visualization tools (e.g., Tableau, Power BI) to present complex data clearly.
• Partner with data teams to ensure accuracy, consistency, and usability of marketing data.
• Support marketing automation and CRM platforms (e.g., HubSpot, Salesforce) through data analysis.

Preferred candidate profile

• Bachelors degree in Marketing, Business, Economics, Statistics, or related field.
• 2yrs of experience in business analysis, marketing analytics, or a similar role.
• Strong proficiency in Excel, SQL, and data visualization tools.
• Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Knowledge of CRM and marketing automation platforms (e.g., HubSpot, Salesforce).
• Understanding of digital marketing channels and KPIs.
• Excellent problem-solving, communication, and presentation skills.