SESeven N Half Private Limited
Brand & Marketing, Lead
Mumbai ₹44-101 LPA Posted 15 Oct 2026
FULL TIME
Marketing
Pr
Brand Management
Job Description
- Brand and narrative stewardship: Establish PHI's brand identity, messaging framework, and relationship-driven narrative throughout customer, distributor, partner, and employee interactions.
- Comprehensive marketing and growth strategies: Develop end-to-end marketing campaigns across paid, owned, earned, and partner channels to enhance awareness, consideration, acquisition, and engagement.
- AI-driven marketing capabilities: Utilize AIO, GEO, LLM-led exploration, conversational search, and AI-enabled personalization to boost discoverability, relevance, and performance.
- Content strategy and ecosystem creation: Develop a scalable content production system across web, app, social media, CRM, WhatsApp, chatbots, voice, and other conversational platforms.
- Customer acquisition and lifecycle marketing: Employ segmentation, propensity modeling, analytics, and AI tools to create tailored campaigns for engagement, servicing, and cross-sell/upsell through WhatsApp, email, and SMS.
- Public relations, corporate communications, and brand reputation: Craft trust-centric narratives across media, digital, social, and AI-driven information landscapes, with robust crisis management and issue resolution strategies.
- Events, sponsorships, and branded content: Create experience-focused events, strategic sponsorships, partnerships, and branded content initiatives that foster cultural relevance, trust, and engagement.
- Digital experience (UI/UX) and platform integration: Ensure coherent, personalized storytelling across digital platforms, customer journeys, martech systems, and AI-enhanced interfaces.
- Data, insights, and performance measurement: Establish success indicators across brand lift, reach, engagement, conversion, lead generation, ROI, and reputation metrics.