Brand & Marketing Head

Role & responsibilities

• Lead end-to-end new product launches from concept development to market activation.
• Own and execute multi-channel marketing campaigns across digital, ATL (Above The Line), and BTL (Below The Line) media.
• Craft and elevate a brand that resonates deeply with urban families, millennials, and Gen Z.
• Manage P&L ownership, pricing strategy, packaging design, and go-to-market (GTM) plans.
• Champion consumer insights, drive qualitative and quantitative research, and translate insights into brand strategy.
• Collaborate cross-functionally with product, supply chain, sales, and leadership teams.
• Manage external partners, creative agencies, and key influencers/celebrity collaborations.
• Drive brand storytelling rooted in trust, traceability, and quality.
• Demonstrated expertise in designing and executing effective go-to-market (GTM) strategies across digital and offline channels