AVP/ Manager- Marketing- Global

Key Responsibilities

• Develop and execute comprehensive global marketing strategies aligned with organizational goals and business objectives.
• Conduct market research, competitor analysis, and consumer behavior studies to identify emerging trends, growth opportunities, and market demands.
• Collaborate with cross-functional teams including sales, product, operations, and leadership to support product launches and business expansion initiatives.
• Plan and manage integrated marketing campaigns across digital, online, offline, and strategic communication channels.
• Monitor campaign effectiveness and analyze marketing performance metrics to optimize ROI and improve future marketing initiatives.
• Build and maintain strong relationships with customers, business partners, healthcare stakeholders, and external agencies.
• Manage brand positioning, corporate communications, and global marketing activities to enhance organizational visibility.
• Utilize marketing automation tools and data analytics platforms to improve campaign execution and customer engagement.
• Stay updated on healthcare industry developments, market dynamics, and global marketing trends to refine business strategies.
• Support strategic decision-making through data-driven insights, reporting, and performance analysis.