AVP/ Manager - Marketing

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with organizational objectives.
• Lead and manage the marketing team to ensure effective planning and execution of campaigns.
• Conduct market research and analyze consumer behavior to identify growth opportunities and market trends.
• Collaborate with cross-functional teams to align marketing initiatives with business goals.
• Plan and manage marketing budgets to maximize return on investment and campaign effectiveness.
• Monitor, analyze, and report on marketing performance metrics and KPIs.
• Develop branding, promotional, and communication strategies to strengthen market positioning.
• Drive digital marketing, lead generation, and customer engagement initiatives.
• Ensure consistency in brand messaging across all marketing channels and campaigns.
• Stay updated with industry trends, competitor activities, and emerging marketing technologies.