AVP- Digital Strategy & Analytics

Responsibilities:

• Perform detailed evaluation of client business environment including customer needs, capabilities, and competitive realities to identify unique market opportunities and threats
• Develop and drive digital vision for brands, create next generation Digital strategy and roadmaps, conduct competitive analysis and benchmarking, and digital KPIs
• Lead and drive pitches which add to the business acquisition process for digitally led accounts
• Drive and coordinate integration of digital campaign strategy across all channels
• Partner with creative, technology, analytics and account management teams to ensure successful project handoff and work is appropriately positioned for long-term success
• Direct client reporting and strategic planning based on statistical information
• Develop and manage third party vendors or contractors required to provide products or services to meet the department's delivery mandates
• Keep abreast of developments within the clients industry and digital landscape
• Be responsible for actual deliveries and high quality ROI in implementation of client campaign via a closely knit team.