Associate Director, Marketing Excellence

Position Summary

This newly created leadership role will act as a strategic partner to regional business units—including Product Marketing, Channel Marketing, Clinical, and Sales—enabling campaign and initiative execution across the APAC region. The Associate Director will lead a team of marketing specialists and own digital strategy, platform development, and performance execution, driving scalable and measurable impact.

Key Responsibilities

1. Strategic Marketing Leadership

• Serve as a trusted advisor to internal stakeholders across marketing and clinical divisions.
• Lead cross-functional planning and execution of regional marketing initiatives.
• Drive lead generation campaigns, social media engagement, and event/product marketing.
• Champion change management initiatives to promote digital-first marketing adoption.

2. Digital Strategy & MarTech Ownership

• Own the digital and social platform ecosystem and conversion tools.
• Lead MarTech platform development and integration (e.g., Salesforce, HubSpot, Marketo, Pardot).
• Collaborate with IT and product marketing to ensure scalable, secure, data-driven systems.
• Optimize marketing technology stack performance, reporting, and customer insights.

3. Campaign Execution & Content Strategy

• Develop and oversee integrated campaigns that drive brand awareness and lead generation.
• Define content strategy aligned with brand messaging, legal, and regional requirements.
• Monitor campaign performance, generate insights, and refine future strategies.
• Ensure efficient tech setup and governance across all digital marketing channels.

4. Brand Development & Messaging

• Co-create regional brand strategies and manage adaptation of B2B messaging for consumer audiences.
• Ensure regional creative assets align with global branding guidelines.
• Drive localization efforts to ensure market relevance and consistency.

5. Community Engagement & Influencer Strategy

• Oversee KOL collaborations and influencer programs to enhance brand presence.
• Guide content creation across digital channels to support community engagement.
• Ensure tone, style, and messaging align with professional branding.

6. Stakeholder & Agency Management

• Build strong internal stakeholder relationships and manage external agencies/vendors.
• Coordinate IT and marketing event resources for timely execution of initiatives.
• Present campaign performance and insights to senior leadership and business units.

7. Team Leadership

• Lead and mentor a high-performing team of digital marketers and specialists.
• Promote collaboration, performance accountability, and professional growth.
• Foster a data-driven, results-oriented, and innovation-friendly team culture.

Qualifications & Requirements

Education & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 15+ years of experience in B2B marketing, with a focus on APAC markets.
• Deep understanding of digital strategy, content marketing, and community building.
• Experience in healthcare or medical technology is preferred.

Technical Skills

• Proficiency with MarTech platforms: Salesforce, HubSpot, Marketo, Pardot.
• Experience with analytics tools: Google Analytics, Adobe Analytics.
• Knowledge of CMS, CRM, marketing automation, and campaign tracking systems.
• Strong grasp of digital lead gen tactics across social, search, and programmatic platforms.

Leadership & Communication

• Proven track record leading and scaling marketing teams.
• Strong stakeholder and project management skills within matrix organizations.
• Exceptional communication and presentation abilities.
• Comfortable managing both strategic vision and execution-level details.