Associate Director Marketing

• Formulate pre-launch strategies and marketing plans tailored to the asset
• (a) Market Segmentation: Identify and define target demographics within the cardiovascular market.
• ( b) Value Proposition: Articulate the unique selling points (USPs) of the CV products.
• (c) Stakeholder Engagement: Build relationships with key opinion leaders (KOLs) and healthcare professionals (HCPs) to foster advocacy.
• Create and execute marketing plans that align with corporate objectives and market needs.
• Conduct market research and competitive analysis to identify trends, opportunities, and insights that inform marketing strategies
• Perform Clear sight modelling and, market share analysis and devise strategies to increase brand share
• Conceptualize and design marketing content E.g. Detail aid, LBL, Lama, speaker decks, campaign visuals etc
• Work alongside and lead cross-functional projects which includes sales, medical affairs, and regulatory teams to ensure cohesive execution of marketing and pre-launch strategies
• Conceptualization, planning and nation-wide implementation of novel marketing engagements in line with business needs. E.g. innovative HCP education, Media, Patient awareness, Disease awareness etc.

Marketing Execution:

• Drive Monthly Business Reviews for the all zones, incorporating cross-functional data analysis, account-level assessments, market share evaluations, and prescriber insights.
• Oversee relationships with healthcare organizations (HCOs), including negotiation, documentation, and post-event follow-up.
• Drive differentiated scientific education through International Speaker Programs (ISPs) from start to finish, including expert selection, logistics coordination, nationwide tours, and post-event evaluations.

Job Requirements:

• Individuals with strong background in marketing (cardiology/critical care/rare diseases preferred)/ experience leading marketing for multimillion brands / management consulting experience
• Excellent organizational and project management skills
• Experience leading cross-functional teams in diverse settings
• Outstanding written and verbal communication skills
• Strong critical thinking and problem solving skills
• Demonstrates behavior consistent with high integrity and strong values
• Experience with launching new products is preferred
• Education: Master s or higher (Business and / or Policy preferred)