Associate Director

Decorpot is seeking a strategic, results-oriented Associate Director - Sales to lead and scale our sales operations within the dynamic interior design and turnkey fit-out sector. This leadership role demands a strong understanding of both B2C and B2B sales, particularly within the interiors industry. The ideal candidate will have a proven track record of driving significant revenue growth through structured sales processes, exceptional team leadership, and seamless cross-functional collaboration.

Responsibilities

• Develop and execute comprehensive sales strategies to drive revenue across residential, commercial, and turnkey interior projects.
• Lead, manage, and mentor a high-performing team of Sales Managers, Business Development Executives, and Design Consultants, fostering their growth and ensuring target achievement.
• Cultivate and maintain strong, long-lasting relationships with high-value clients, architects, contractors, and channel partners.
• Identify and capitalize on new business opportunities, emerging market trends, and untapped client segments to significantly expand the company's reach.
• Collaborate seamlessly with the design, marketing, and operations teams to ensure flawless project execution and deliver an exceptional client experience.
• Track and optimize the entire sales funnel, from initial lead generation to successful deal closure, identifying areas for improvement.
• Deliver accurate sales forecasts, insightful reports, and critical market intelligence to senior leadership for strategic decision-making.
• Define and monitor key sales KPIs (Key Performance Indicators) and implement effective incentive plans to consistently drive team performance.
• Represent Decorpot at trade shows, exhibitions, and key networking events, enhancing brand visibility and generating new leads.
• Ensure rigorous process compliance, maintain CRM hygiene, and champion continual improvement in sales methodologies and practices.

Skills

• Proven expertise in strategic sales planning and execution.
• Excellent communication, negotiation, and relationship-building skills.
• Strong leadership and team management capabilities, particularly across distributed teams.
• Proficiency in CRM platforms, Microsoft Office Suite, and sales analytics tools.
• Strong understanding of pricing models, client presentation techniques, and competitive landscape analysis.
• Deep understanding of B2C and B2B sales cycles in the interior design or related industries.

Qualifications

• Bachelor's degree in Business, Marketing, Interior Design, or a related field (MBA preferred).
• 8–12 years of experience in sales leadership within the Interior Design, Modular Furniture, or Real Estate sectors.